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Proposal to Change the Marketing Mix of the Selected Company
Nykel, Šimon ; Bindr, Petr (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of services and products offered by the accomodation and recreation centre Heroltická s.r.o. Based on the gathered data about the company and conducted quetionnaire among the company´s employees, the measures are suggested in order to increase customer satisfaction and loyalty. These measures also signify a way to approch new clients.
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Proposal of Communication Mix
Bedáň, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the communication mix of the company Kubicek Amis s.r.o. Analyzes communication tools that are currently used for communication and promotion of company. The main contribution of the bachelor thesis should be a more effective marketing communications.
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Proposal of Communication Mix
Bedáň, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the communication mix of the company Kubicek Amis s.r.o. Analyzes communication tools that are currently used for communication and promotion of company. The main contribution of the bachelor thesis should be a more effective marketing communications.
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Specification and Development of New Brand
Compelová, Natália ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This master thesis focuses on the specification and development of a new specialty coffee roasters brand based in Brno. Reason behind the thesis is the author’s own motivation supported by current and relevant analysis, especially in the field of the coffee market, its development and trends, competition, potential customers and other factors, that might affect the new brand when entering the market. Chosen analysis and proposals are using methods and tools explained in the theoretical part. Presented proposal serves as a framework for the future development of a brand that will be competitive and will meet customer requirements.
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The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
ŠINKOVÁ, Jiřina
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
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Using Social Networks for Promoting the Czech Republic by the CzechTourism Organisation
ŠKÁBOVÁ, Natálie
The purpose of this bachelor thesis is to analyse how the organization CzechTourism utilizes different social networks to promote the Czech Republic and to propose the potential further use in accordance with their development. For this purpose, the theoretical part describes the basic concepts related to the marketing area with emphasis on promotion within social networks. The organization CzechTourism is introduced in the practical part of the bachelor thesis. Specifically, its foundation, goals, mis-sion and also, their marketing strategies. Furthermore, the thesis is focused on analysing three specific social networks where the CzechTourism organisation is presented. The thesis includes, as well, a questionnaire survey which focuses on what role social networks have in the foreign public opinion when making their travel plans. In addition, the research analyses the awareness of foreign public about the organization CzechTourism. Based on obtained results of our research we then evaluate the overall activity of the CzechTourism on the giv-en social networks and subsequently propose new suggestions for their future utilization
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Specification and Development of New Brand
Compelová, Natália ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This master thesis focuses on the specification and development of a new specialty coffee roasters brand based in Brno. Reason behind the thesis is the author’s own motivation supported by current and relevant analysis, especially in the field of the coffee market, its development and trends, competition, potential customers and other factors, that might affect the new brand when entering the market. Chosen analysis and proposals are using methods and tools explained in the theoretical part. Presented proposal serves as a framework for the future development of a brand that will be competitive and will meet customer requirements.
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Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010
Vaicová, Ivana ; Dolanský, Pavel (advisor) ; Čeňková, Jana (referee)
At times, when even state-financed museums and galleries are forced to manage the entrusted financial resources responsibly, create their own profits and raise funds for their operations from other than public sources, marketing communications become an important tool for reaching out to visitors as well as potential sponsors and other supporters. It is understandable that in private organizations, which gain only a relatively small percentage of their total budget from the state grants, are the marketing activities even more important. The bachelor thesis "Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010" characterizes the DOX centre, one of the biggest czech private galleries, describes its activities, analyzes the competition, target groups, and especially its communication tools. The most important points are then summarized by a brief SWOT analysis. The contribution of the work lies mainly in the comparison of the theory of museum marketing mostly from foreign-language literature and marketing practice realized by the czech institution of DOX centre. The essence of the work consists of the analysis of the components constituting the promotional mix of the DOX centre in the given period of time, the segmentation of target groups, and the identification of...
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Communication strategies of musicals played in the Divadlo Broadway stressed on the example of the musical Kleopatra
Lichtenbergová, Anna-Marie ; Orban, Karol (advisor) ; Báča, Ladislav (referee)
1 Abstract This bachelor thesis entitled Communication strategies of musicals played in Theatre Brodaway showed in the example of the musical Cleopatra discusses the characteristics of communication strategies employed by private musical theatres in the Czech Republic. This discourse focuses primarily on the musical Cleopatra, which has become an integral member of the theatrical canon of the Czech Republic. It is produced by Cleopatra musical, s. r. o. and it is played at the Theatre Broadway in Prague. Furthermore, the thesis is divided into two parts - theoretical and practical. On the one hand, a brief primer on the theoretical aspects theatre will help familiarize the reader with not only the technical definitions of terms such as "theatre" or "musical" but also on the theoretical backing of communication strategies and promotional mix. On the other hand, the "practical" portion of this essay will provide concreteness via a characterization of Cleopatra musical, s. r. o. and the Theatre Broadway as well as a review of the developments in the types of communication strategies used for this musical from 2001 until 2014. This thesis will conclude with a general evaluation of the communication including all tools of the promotional mix. This will be followed by recommendations for more efficient...
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Marketing communication of running project - Sokolský běh republiky
Fabšová, Dominika ; Crossan, William Morea (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of running project: Sokolský běh republiky Main goal: Analysis and evaluation of marketing communication of Sokolský běh republiky in season 2019, what was the premiere season of the project. Used research methods: Goals of this thesis were accomplished with usage of qualitative research methods. First used method was semi-structured interview with a spokesperson of the Sokolský běh republiky. Another one was a participated observation and secondary internal data provided by company Raul. Additional method was electronic questionnaire that was created on internet portal vyplnto.cz. It was distributed to the responders through Facebook running groups. Responders were random runners who responded voluntary and anonymously. Results: Results revealed the quality of marketing communication of running event - Sokolský běh republiky based on the theoretical knowledge. Public opinion about existing marketing communication was also evaluated and survey's outcomes verified the public awareness of this event. In the discussion were mentioned recommendations for the future marketing communication improvements. Key words: marketing, promotional mix, analysis, strategy, premiere season, running event
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